According to direct marketing guru, Jeff Paul (he’s the guy who made millions in mail order sitting at his kitchen table in his underwear!), “my secret of success is to always find a hungry market first – then find or create a product to satisfy their hunger”.
Too many businesses start out with a product they “think” will make them money, then go look for someone to sell it to. That’s probably the number one reason for so many businesses failing to get off the ground. First locate your customers, find out what they want most of all right now – then help them to buy it.
